Fanatik Bike Co.

I designed emails for new product launches that highlight brand partners to retarget engaged audiences with products they resonate with, while maintaining an organic brand image to increase awareness and connect with new audiences. I also implemented a large format vinyl printing operation to customize mountain bikes and developed print files that focused on accurate brand color matching. I strategically developed Fanatik’s brand through social media, Youtube, blog and web content. This role required project management and collaborating with multiple departments to execute high-performing digital campaigns across multiple channels.